Nuttin' But Stringz
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Nuttin' But Stringz

Background
Nuttin But Stringz, a musical duo, was launched into the spotlight after a tremendous showing at the world famous Apollo Theater. National television shows like The Tonight Show with Jay Leno and Ellen with Ellen DeGeneres were clamoring for them to appear. Soon they were making appearances all over the TV and were touring with Yolanda Adams, a Grammy award winning gospel performer. Despite all of the exposure and success, NBS was still not able to break through and get that elusive record contract.

Solution
NBS approached EZ Marketing Group to manage their website and online message boards. Seeing all the emails and complaints from fans who had ordered the single but had slipped through the cracks, EZ Marketing Group created an online interface so fans could buy a music download of their single. This allowed them to maintain a revenue stream, fulfill their fans requests, and capture electronic data from each sale, something that wasn’t possible selling CDs from the trunk of their car.

Result
In addition to the music download, EZ Marketing Group created a marketing plan for NBS that the group’s manager presented to targeted record labels. Armed with this document, which outlined their accomplishments as well as strategies for promoting the group, NBS management was able to secure a distribution deal with Koch Records, the largest independent record label in North America. The Nuttin’ But Stringz album “Struggle From the Subway to the Charts” was released on October 3, 2006 and is available at all major retailers.

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